Sticky Toffee Oat Boosts

Rolling out the Graze rebrand (by Otherway agency) onto the new Oat Boost SKU, Sticky Toffee. This involved taking the concepts designed by the agency, and tweaking certain elements to make the design print ready, artworking the back of pack to include the ingredients, nutritionals and marketing copy, and art-directing the product photography to go on the front of pack. The launch required a thumb-stopping social video,
which involved art directing a video shoot for an instagram reel.

PACKAGING, ART DIRECTION, SOCIAL