Hello.

I am a Senior Designer, with experience primarily in the Food & Beverage sector. Having worked in-house for FMCG companies for most of my career, I have adopted a keen interest in food and drinks packaging, and developed a broad knowledge of the sector. This has also given me a 360 understanding of the product development process, from innovation through to artwork delivery, and on to art directing campaigns.

I have always loved food packaging, especially the classic designs of traditional brands like Marmite, Colemans and Oxo. Supermarkets are my art galleries and my favourite activity on holiday is exploring the supermarket aisles and discovering interesting products and their packaging. As well as the packaging itself, I like to see how a brand world is built around a product and its visual language is played out across a variety of touch points.

I am currently embarking on a freelance career, bringing my knowledge and expertise and creativity to FMCG companies or agencies. Please get in touch if you’d like to work with me!