Peri-Peri Crunch

Rolling out the Graze rebrand (by Otherway agency) onto the new Crunch SKU, Peri-Peri. This involved taking the concepts designed by the agency, and tweaking certain elements to make the design print ready, artworking the back of pack to include the ingredients, nutritionals and marketing copy, and art-directing the product photography to go on the front of pack. The launch required a Key Visual that delivered on taste perception, which was then rolled out across shopper; both in-store POS and online banners.

PACKAGING, SHOPPER, WEB