Graze Presents…001
A Taste of the World
Designing a subscription box and a new sub-brand world ‘Graze Presents…’ to take the place of Graze’s original 4-punnet box DTC offering. I took the lead on the packaging design for the first edition of ‘Graze Presents…’, and built out a sub-brand that felt connected to the graze masterbrand, but with a more premium edge. The launch required a subscription box design (bespoke to the monthly theme) and an in-box magazine to house the nutritional information for each product. Teasing and then unveiling the launch involved social and CRM assets.
BRAND IDENTITY, ART DIRECTION, PACKAGING, SOCIAL, CRM
