Crunch on-the-go

The business ask was to reformat the classic Graze Crunch punnets into a pouch format, to be sold in on-the-go retail such as travel and forecourts. The aim was to make the offering more comparable to a bag of crisps. I took the existing design of the Graze sharing bags as a starting point, and designed the full range of pouches, including art directing the on-pack product photography to dial up taste. An accompanying key visual was then needed to help sell the business proposition into retailers.

PACKAGING, SHOPPER